Hospitality Aesthetics Spa, Inc. (d/b/a The Brightwood) respects the right to privacy of all users of The Brightwood’s website (the “Site”). The Brightwood is committed to keeping any and all collected information and information that you provide to us confidential, secure and private. This statement explains our online information practices.

This Privacy Policy Agreement shall govern any and all data collection and usage through the use of https://www.thebrightwoodskin.com. By using The Brightwood Site, you acknowledge that you agree with this Privacy Policy. In addition, your continued use of the Site following the posting of any updates or changes to our terms and conditions shall means that you are in agreement and acceptance of such changes. If you do not agree with this Privacy Policy, please do not provide us with any Personal Information (as defined below) and please refrain from using our Site.

Information Collected

The Brightwood collects information that you provide to us. Examples of personal information that we collect may include, but are not limited to your name, address, telephone number, email address, birth date, gender, race, payment information, health information that you provide to The Brightwood, and other personally identifiable information (collectively, the “Personal Information”). This Site shall only collect Personal Information that you knowingly and willingly provide by way of surveys, completed membership forms, and emails. It is the intent of this Site to use Personal Information only for the purpose for which it was requested and any additional uses specifically provided on this Site.

The Brightwood may collect information from a third party, including an affiliated professional health care practitioner or aesthetician about your treatment options provided to you and your results. The Brightwood collects other information from users of its Site, such as IP addresses, browser types, location information and operating system types to assist us in providing and maintaining superior quality service.

Google Analytics

The Brightwood uses a tool called “Google Analytics” to collect information about use of this Site. Google Analytics collects information such as how often users visit this Site, what pages they visit when they do so, and what other sites they used prior to coming to this Site. We use the information we get from Google Analytics only to improve this Site. Google Analytics collects only the IP address assigned to you on the date you visit this Site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. Please see Section titled “Cookies”

Uses of Your Information

The Brightwood may use your Personal Information to provide, and to communicate with you about our services and the services offered by physicians, physician assistants, nurse practitioners, nurses and licensed clinical aestheticians that treat you. We may transfer this Personal Information to our contracted health care providers, or other persons or entities working on your behalf. The Brightwood also may transfer this Personal Information, as well as other information collected on its Site, to outside contractors, auditors, consultants or others engaged by The Brightwood to assist in providing financial or operational activities on The Brightwood’s behalf, including technical and processing services and analysis of Site performance.

Occasionally your Personal Information may be used for sending communications to you in relation to the services provided by The Brightwood. Your email address may be used for marketing purposes, but no information regarding any services The Brightwood provides to you will be disclosed. The Brightwood may also be in contact with you with regards to completing surveys and/or research questionnaires related to your opinion of current or potential future services that may be offered. Please see below on how to opt out of such communications.

The Brightwood does not sell, trade or rent your identifying information with third parties unless we receive your prior permission or we are required to do so by law, or we have a good faith belief that such disclosure is necessary to comply with a current judicial proceeding, a court order, a legal process served on The Brightwood or to resolve any potential fraud or perceived irregularity in any audits of the accuracy of any documentation or information submitted to The Brightwood by you or on your behalf, as deemed appropriate by The Brightwood.

The Brightwood may be required or permitted by law to share your personal and protected health information, without prior notice to you, under certain circumstances including reporting adverse reactions to certain items, product recalls, preventing disease and for health research purposes. In accordance with applicable laws and/or in a good faith effort, The Brightwood may disclose your Personal Information, without prior notice to you, to maintain, safeguard and/or preserve all the rights and/or property of The Brightwood and perform under demanding conditions in an effort to safeguard the personal safety of users of the Site and/or the general public.

Cookies

The Brightwood may use “cookies”, or small text files that are stored on your computer’s hard drive. Cookies ensure that our Site’s content is presented in the most effective manner for you and your computer. You can decline cookies by activating a setting on your browser. If you choose to decline cookies, this may limit the functionality of our Site. While we use cookies, we do not track our users across websites or over time. Many web browsers allow for the use of a “Do Not Track” function to inform websites that you do not want your online activities tracked. The Brightwood's Site currently does not recognize the various web browser “Do Not Track” signals.

Security Methods

The Brightwood has implemented commercially reasonable physical, technical and administrative security measures to protect your Personal Information, including use of security infrastructure. As an additional security measure, your Personal Information is also encrypted during transmission using SSL security, an industry standard secure technology. SSL encryption is indicated on your Web browser by the display of a lock or key on the browser status bar. Nonetheless, the transmission of information via the Internet is not completely secure. Therefore, we cannot guarantee the security of the data sent to us electronically and transmission of the data is entirely at your own risk.

We have implemented administrative, technical, and physical safeguards designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to defeat those measures or use your personal information for improper purposes. You acknowledge that you provide your personal information at your own risk.

Children

The Brightwood does not knowingly or specifically collect Personal Information from users under the age of 13 and no one under age 13 is authorized to submit any information, including Personal Information, on our Site. If it is determined that such information has been inadvertently collected on anyone under the age of thirteen (13), we shall immediately take the necessary steps to ensure that such information is deleted from our system's database.

Links To Other Websites

The Brightwood Site contains links to other websites that have information we believe may be of interest. We do not endorse these sites. While we try to link only to websites that share our high standards and respect for privacy, we are not responsible for the content of the sites or privacy practices employed by other sites. We encourage you to read the privacy policy of each site you visit that may collect information or ask you to disclose Personal Information. This Privacy Policy does not apply to information collected on external websites that may be linked to or through The Brightwood Site.

Accessing, Correcting, or Deleting Your Information, and Opting Out of Communications

You may review and edit the information we collected about you at any time by contacting us at the addresses below. If your information has been shared with a third party, as described elsewhere in this Policy, then that third party has received its own copy of your data. If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.

All users and/or visitors to our website have the option to discontinue receiving communication from The Brightwood and/or reserve the right to discontinue receiving communications by way of email or newsletters. To stop receiving print mail and/or email communications from us or to request access to, correct, or delete any Personal Information that you have provided to The Brightwood, please contact using the contact information in the section below.

If you wish to unsubscribe or opt-out from any third-party websites, you must go to that specific website to unsubscribe and/or opt-out.

Retention of Information 

The Brightwood may retain your Personal Information for as long as we deem reasonable or as long as required by law.

Policy Amendments

The Brightwood reserves the right to modify, expand or remove portions of this Privacy Policy at any time. Changes to this Policy will be posted on our Site. Your continued use of our Site indicates your agreement with these modifications and updates. If you do not agree with the changes, then you should stop using our Site and notify us that you do not want your information used in accordance with the changes. If we make significant material changes in the way we handle Personal Information, we will send a notice to you at the email address that we have on file and/or by posting a prominent notice on our Site.

Contact Information

If you have any questions about this Privacy Policy, please feel free to contact The Brightwood using one of the following options:

Email: hello@thebrightwoodskin.com
Telephone Number: (201) 552-4645
Mailing Address: The Brightwood, 11 N. Broad St., Ridgewood, NJ 07450
Effective Date: October 1, 2022
Last Update:  May 23, 2024

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